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Sunways.travel

ABOUT US

.travel History and Background

A Top Level Domain name

About .Travel

By the end the twentieth century, it was widely acknowledged and recognised that the travel and tourism sector, one of the biggest industries and a key engine of global economic growth, needed a dedicated top level domain name.

The spectacular development of the Internet over the past 10 to 15 years and the huge amount of information available to users meant that it was becoming increasingly confusing to find the relevant content and information among millions of sites and pages, many of which were put up by individuals who did not have recognised and genuine travel and tourism related businesses.

.travel, a pioneer in this field, was therefore set up to help businesses promote themselves on the Internet and help users identify the best places to find any travel related information. The fact that many Top Level Domain Names (gTLDs) are being created and seek to emulate .travel, shows the increasing relevance of meaningful domain names.

.travel has a proven track record of helping businesses increase their visibility on the Internet, as one of the key elements of online marketing best practices.

.travel domain names are purchased and used by an increasing number of small as well as high profile businesses all over the world, from travel agents to airlines, tour operators, tourism boards as well as providers of travel and tourism services and content. Many countries and regions use .travel as a clear way of identifying themselves and promoting their attractions and services to the wider public.

.travel users are becoming increasingly sophisticated in the way they use their domain name, combining it with SEO and SEM as well as pertinent website content. This enables them to advertise their products and services around the world, without having to spend huge sums of money on online or offline advertising.

About Tralliance

Who is Tralliance?

Based in Fort Lauderdale, Florida, Tralliance Registry Management Company, LLC. is the Registry for the .travel Top Level Domain Name and as such, operates it. Tralliance Corporation oversees policies and procedures concerning the protection and rules of the .travel gTLD.

What is a Registry?

The Registry is the body responsible for the registration of domain names in the gTLD. The .travel Registry develops products and services to promote the efficiencies and convenience of e-commerce for travel and tourism companies on the Internet. Designed to serve the global travel and tourism community, the major aims of the .travel   sponsored Top Level Domain (gTLDs) are improved Internet identity, creation of advanced distribution channels, and the establishment of a strong trust factor between the industry and its customers.

Who is The Travel Partnership Corporation?

The Travel Partnership Corporation (TTPC) is a non-profit corporation formed for the purpose of advising in the development of policies for the .travel gTLD. Membership in TTPC is open to travel industry associations. For more information, visit www.ttpc.travel.

Who is ICANN?

ICANN stands for the Internet Corporation for Assigned Names and Numbers. ICANN is the global, non-profit, private sector body responsible for coordinating the Domain Name System (DNS) and is also responsible for centralized coordination of certain functions of the Internet, particularly top level domains and registrars. ICANN’s mission is to protect the stability, integrity and utility of the DNS and the one authoritative root on behalf of the global internet community. It is responsible for development of consensus policies, which include those that allow the orderly introduction of the new gTLDs. The new gTLDs are intended to address issues such as cyber-squatting and trademark infringement, but also to innovate new methods of search, navigation, and domain names distribution to add value services.

What is a Registrar?

A Registrar is a business that is approved by ICANN to accept applications for registration of domain names by consumers. Registrars communicate registration requests to the applicable registry and, if the requested name is available, they complete the name registration with the Registry. Registrars take contact and administration data from a registrant and are responsible for renewing name registrations for a registrant. Tralliance has approved a list of Registrars for the registration of .travel domain names.