With beautiful beaches, many adventure and eco-tourism options, El Salvador is a gem to discover in Central America. Although relatively undiscovered and new to the global travel scene, El Salvador is quickly becoming a choice destination in Central America. As a way to jump start its place in the global tourism market, El Salvador introduced a new ministry of tourism project in 2005. As part of this focused project, El Salvador adopted www.ElSalvador.travel as is primary marketing message.
Knowing that a .travel name would automatically link the country as a tourism destination, El Salvador purchased its name in 2006, but has recently launched a new website, branding, and marketing efforts with ElSalvador.travel. Since the launch and
other targeted efforts, the growth of tourism to El Salvador has been tremendous in 2008.
“We chose to purchase our .travel address as it clearly links our country as a tourism destination,” commented Ruben Rochi, Minister of Tourism for El Salvador, “It helps accelerate the positioning process in this very competitive, global travel market.”