TT Bureau February 1, 2009
.TRAVEL, the new domain for the travel and tourism industry has already carved a niche across the world. Recently, TRAVTALK has tete-a-tete with Edward A. Cespedes, CEO, Tralliance and .travel about the domain, its importance to the travel trade industry and India operations.
Justifying the importance of a completely special domain for travel and tourism industry, Cespedes said that the .com world is becoming saturated as new top-level domains are coming up and are going to cause consumer confusion. “We feel that now is the time for the travel industry to identify itself with its own domain,” he explained. Cespedes emphasised the growing importance for a niche domain in view of the present global economic downturn.
According to him, the meltdown is going to impact travel and tourism in a very big way. As a result, for their survival, a lot of industries will have to find more efficient and more intelligent ways of acquiring those fewer customers. And that includes being found more effectively on the Internet, and that’s where .travel domain names can really help, which is not a major investment. For this an interested party needs to invest about US $90 per year. “We are at an important juncture as the industry begins to take the domain name up,” highlighted Cespedes.
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