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2.2009 TRAVTALK “.travel offers easy access to travel trade; benefits travel organisations”


TT Bureau February 1, 2009

.TRAVEL, the new domain for the travel and tourism industry has already carved a niche across the world.  Recently, TRAVTALK has tete-a-tete with Edward A. Cespedes, CEO, Tralliance and .travel about the domain, its importance to the travel trade industry and India operations.

Justifying the importance of a completely special domain for travel and tourism industry, Cespedes said that the .com world is becoming saturated as new top-level domains are coming up and are going to cause consumer confusion.  “We feel that now is the time for the travel industry to identify itself with its own domain,” he explained.  Cespedes emphasised the growing importance for a niche domain in view of the present global economic downturn.

According to him, the meltdown is going to impact travel and tourism in a very big way.  As a result, for their survival, a lot of industries will have to find more efficient and more intelligent ways of acquiring those fewer customers.  And that includes being found more effectively on the Internet, and that’s where .travel domain names can really help, which is not a major investment.  For this an interested party needs to invest about US $90 per year.  “We are at an important juncture as the industry begins to take the domain name up,” highlighted Cespedes.

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Who can register a .travel domain?

A .travel domain name is available to everyone who provides or plan to provide services, products or content in or to the travel industry. New travel startups are welcome, and that includes every new travel content provider.

A UIN may be obtained immediately at travel.travel/obtain-uin/. For no charge, you can get an approved Member Number immediately that will allow you to register your .travel domain names with any of our 45 registrars.