Fusing many of the ultimately unique components of the Yucatan into its promotional efforts has been done with Yucatan.travel. Formerly marketed under a .com address, the Yucatan government adopted .travel to elevate the exposure of its beauties to the end consumer. Knowing that travelers are looking for more specified information, the Yucatan government aligned its sales and branding goals in its new website.
After its launch, www.Yucatan.travel received over 194,000 visitors to its site. This year, the organization expects to receive roughly 223,000 visitors, which would represent a 20 percent increase.
“We adopted .travel because we know that today, travelers are searching on the web for specialized information,” stated Saul M. Ancona Salazar, general director of the Secretariat of Tourist Promotion of the State of Yucatan. “With our Yucatan.travel site, we are seeing increasing numbers of site visits.”