As an industry specific domain name for travel and tourism, .travel is leading the evolution of the Internet into niche information verticals or channels. Unlike the traditional and generic extensions of .com or .net, .travel is industry specific, thus, providing a clear message and brand security. Only travel industry professionals can register a .travel domain name. Each applicant for a .travel name is vetted to be a valid travel entity. With this security, .travel is a sign of a true travel entity to the end consumer as well as B2B.
As this trust crosses linguistic and physical borders, .travel is globally recognized with destinations such as www.Poland.travel, www.SriLanka.travel, and www.Canada.travel using the .travel channel as their main marketing message.