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8.10.09 TRAVEL INDUSTRY EMBRACES .TRAVEL AND REAPS THE BENEFITS

With its clear branding and global recognition, travel businesses are making the decision to register and implement .travel domain names.

FORT LAUDERDALE, FL – August 10, 2009- More travel industry destinations and businesses are adopting the .travel domain and witnessing its clear benefits.  With such key industry players as the Ministry of Tourism of Argentina with www.Argentina.travel and the Colombian government with www.Colombia.travel, .travel is showing substantial growth globally and especially in Latin America.

As an industry specific domain name for travel and tourism, .travel is leading the evolution of the Internet into niche information verticals or channels.  Unlike the traditional and generic extensions of .com or .net, .travel is industry specific, thus, providing a clear message and brand security.  Only travel industry professionals can register a .travel domain name.  Each applicant for a .travel name is vetted to be a valid travel entity.  With this security, .travel is a sign of a true travel entity to the end consumer as well as B2B.

As this trust crosses linguistic and physical borders, .travel is globally recognized with destinations such as www.Poland.travel, www.SriLanka.travel, and www.Canada.travel using the .travel channel as their main marketing message.

Recently, both www.Ibiza.travel and www.Yucatan.travel adopted .travel. The web statistics are a clear sign of their success.  In 2008, www.Ibiza.travel received nearly 85,000 visitors.  For 2009, it is predicted to well surpass that number as the first quarter of 2009 had nearly 40,000 visitors.  Likewise, www.Yucatan.travel received over 194,000 visitors to its site.  In 2009, the organization expects to receive roughly 223,000 visitors, which would represent a 20% increase.

Knowing that travelers and the travel business community are looking for more specified information and more quickly, .travel provides this travel channel on the net.  To reap the benefits of .travel and receive more information about .travel, please visit www.travel.travel

Click for full release…

Who can register a .travel domain?

A .travel domain name is available to everyone who provides or plan to provide services, products or content in or to the travel industry. New travel startups are welcome, and that includes every new travel content provider.

A UIN may be obtained immediately at travel.travel/obtain-uin/. For no charge, you can get an approved Member Number immediately that will allow you to register your .travel domain names with any of our 45 registrars.