The .travel domain is becoming popular as more travel industry destinations and businesses adopt it for their websites.
Not only is it flourishing in Latin America, it is also being adopted in Poland, Sri Lanka, Canada and most recently Ibiza and Yucatan.
Statistics from travel.travel show that ibiza.travel received nearly 85,000 visitors whilst yucatan.travel received over 194,000 visitors to its site.
It seems that destinations and businesses are seeing the benefits of using the .travel channel as it is industry specific and provides a clear message and brand security.
The .travel domain is only available to travel industry professionals and perhaps the sign of a true travel entity to the end consumer as well as B2B.