Alabama Bureau of Tourism and Travel, Rolling with .travel
One of the many new faces in .travel is www.Alabama.travel. Alabama known as “Sweet Home Alabama” is one of the most beautiful areas in the Southern United States. With over 4.6 million people calling it home, Alabama is among the nation’s leaders in aerospace, education, and healthcare.
The Alabama Bureau of Tourism and Travel decided in 2007 to begin the process of switching from other top level domains to .travel because the chance to get in early with a more respected top level domain was too good to pass up. According to Luckie & Company, “We honestly had some reservations at first about how consumers might react to a new domain. But early testing on keyword ads and other studies showed that people seemed to respond extremely well to a .travel address. We do still have a couple legacy .com and .org domains which we’re gradually transitioning over to .travel. But the long-term plan is to eventually have everything fall under the .travel umbrella”.