8.3.09 eTurbo News, “The Seychelles heightens its online presence with”

8.3.09 eTurbo News, “The Seychelles heightens its online presence with”

The Seychelles Islands, an otherworldly archipelago of 115 islands in the western Indian Ocean, is an island-hopper’s paradise. Famous for having some of the best, pristine beaches in the world, Seychelles invites one to walk along powder-soft sands and relax in the sublime, turquoise waters.

With such attractive options for travelers from near and far, the Seychelles Tourism Board (STB) decided in 2007 to adopt and launch “As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” stated Karen Confait, e-marketing manager of the Seychelles Tourism Board. “We wanted to move away from the millions of .com websites; establish ourselves as an authenticated, reputable travel website; and differentiate ourselves from our competitors. It also provided more visibility on search engines.”

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