Launching in 2007 with the release of new tag line, “The Seychelles Islands… Another World”, the tourism board launched two sites simultaneously seychelles.travel and anotherworld.travel.
STB claims that both sites, which feature the .travel domain were an “immediate success”, and the spike of traffic has grown the site’s online presence ever since.
“As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” said Karen Confait, Seychelles Tourism Board E-Marketing Manager
“We wanted to move away from the millions of .com websites; establish ourselves as an authenticated, reputable travel website; and differentiate ourselves from our competitors. It also provided more visibility on search engines.”
.travel websites are authenticated travel websites and is a domain only available for the tourism industry to use.