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8.7.09 Travel Pulse, “Seychelles Tourism Board Promoting Through Website”

8.7.09 Travel Pulse, “Seychelles Tourism Board Promoting Through Website”

The Seychelles Tourism Board (STB) decided in 2007 to adopt and launch www.Seychelles.travel. “As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” said Karen Confait, e-marketing manager of the Seychelles Tourism Board. “We wanted to move away from the millions of ‘.com’ websites, establish ourselves as an authenticated, reputable travel website, and differentiate ourselves from our competitors. It also provided more visibility on search engines.”

The Seychelles Islands, an archipelago of 115 islands in the Western Indian Ocean, features fine beaches, national monuments, Creole architecture, golf, horse-riding, and guided nature tours of national reserves such as the legendary Valle de Mai, a UNESCO World Heritage site and marine parks. The STB’s new brand, The Seychelles Islands… Another World was launched about the same time as the Seychelles.travel website. As a supplement microsite, the STB uses www.anotherworld.travel,  which highlights the 11 20-second TV commercials showcasing the natural beauty and diversity of the islands. For more information, visit www.Seychelles.travel and www.anotherworld.travel.

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Who can register a .travel domain?

A .travel domain name is available to everyone who provides or plan to provide services, products or content in or to the travel industry. New travel startups are welcome, and that includes every new travel content provider.

A UIN may be obtained immediately at travel.travel/obtain-uin/. For no charge, you can get an approved Member Number immediately that will allow you to register your .travel domain names with any of our 45 registrars.