Operating in beautiful Cape Town for over twelve years, Icon Villas specializes in private and luxurious vacation rentals in and around South Africa’s number one tourist city. Started and headed up by Therese Botha, Icon Villas entertains guests with tailor-made itineraries as private or as fun-filled as a guest prefers. Recently selected as Conde Nast Traveler’s only accredited Villa specialist in South Africa, Icon Villas provides a way for travelers to enjoy Cape Town’s relaxing ambiance and bring its nickname of “Tavern of the Sea” to life.
To keep Icon Villas at the forefront of digital innovation and in tune with the new generation of the Internet, Icon Villas decided to launch a new website with IconVillas.travel. With the new domain name and site, along came heightened online exposure and more interactivity such as Google Maps integration and guest reviews per property.
When asked about Icon Villas’ decision to launch its web site with .travel Francois Botha, marketing director of IconVillas.travel commented, “We believe that grouping companies within a functional domain category such as .travel is definitely the way of the future. With IconVillas.travel, we expect to see close to 100,000 site visits within the year. It is with this new website that we are paving the way for international roll-out.”