Blueskies.travel Citytour.travel Town.travel Memphis.travel Traveltoday.travel Gulliver.travel Locations.travel Combi.travel Zigzag.travel Attractions.travel Otto.travel Magdalena.travel Masters.travel Longbeach.travel Audit.travel Airtransport.travel Cheapairfares.travel Chat.travel Myself.travel High.travel League.travel Ecoplanet.travel Palmbeach.travel Journey.travel Landscape.travel Virgin.travel Hippy.travel Audioguides.travel Outdoors.travel Volunteers.travel Meetings.travel Montagne.travel Domainer.travel What.travel Torussia.travel Greenline.travel Knowhow.travel Newage.travel Apartment.travel Key.travel Add.travel Opentrip.travel Livefree.travel Northcarolina.travel Tiger.travel Relaxing.travel Bookingonline.travel Law.travel 2go.travel Rocks.travel Northern.travel Temporal.travel Youth.travel Victory.travel Wildsouth.travel Volar.travel Homepage.travel Inworld.travel Express.travel Shift.travel Alp.travel Cyber.travel Dir.travel Generation.travel Skyplanners.travel Australian.travel Cheapholiday.travel Palm.travel Hiking.travel Magical.travel Bookit.travel Parents.travel Santarosa.travel Scubadive.travel Dev.travel Lifetrips.travel Advice.travel Flipper.travel Borabora.travel Options.travel Sell.travel Writer.travel Veritas.travel Circle.travel Cheaphotel.travel Individual.travel Innovators.travel Pics.travel Bears.travel Wholesaler.travel Seafares.travel Child.travel Checkout.travel Today.travel Sales.travel Northamerica.travel Official.travel Parking.travel Full.travel Verdie.travel Saas.travel Box.travel Vaticano.travel Ecological.travel Fishing.travel Mix.travel Myapp.travel Walking.travel Visitmexico.travel Guided.travel Beauty.travel Drone.travel Plain.travel Glocal.travel Outlet.travel Master.travel Balneaire.travel Imperial.travel Hey.travel Travel-agent.travel Autorent.travel Crowdfunding.travel Unik.travel Casual.travel Wear.travel Takecare.travel Cabs.travel Right.travel Idn.travel Tropic.travel Latinoamerica.travel Autos.travel Face.travel Canyons.travel Jetlag.travel Imagine.travel Sprint.travel Albergo.travel Marriage.travel Writers.travel Toptravel.travel Foodies.travel Visiting.travel Odysseus.travel Officials.travel Southern.travel Days.travel Eguide.travel States.travel Viewpoint.travel Besttime.travel Keys.travel Bikes.travel Ways.travel Airexpert.travel Mama.travel Fashionable.travel Land.travel Estates.travel Brisbane.travel Pub.travel Roaming.travel Greatescapes.travel Yankee.travel Assisstant.travel Biciclette.travel Rockies.travel Privatejets.travel Fyi.travel Adults.travel Tropical.travel Special.travel Charters.travel Lakes.travel Wimbledon.travel Arrival.travel History.travel Accessible.travel Corp.travel Crazy.travel Dealexpert.travel Let.travel Thinkthank.travel Communication.travel Entrepreneurs.travel Automobiles.travel Beachhouses.travel Walk.travel Gravity.travel Opensea.travel Rental.travel Travelpack.travel Think.travel Mydomain.travel Venture.travel Exclusives.travel Ebusiness.travel Surfing.travel Reputation.travel Hospitality.travel Webfares.travel Annuaire.travel Doyou.travel Voyageurs.travel Easybooking.travel Eat.travel Hoteldeals.travel Onlinetour.travel Mygrouptravel.travel Touratlas.travel Scubadiving.travel Advisors.travel Cycling.travel Worldweb.travel Birds.travel Loyalty.travel Wave.travel Blocal.travel Property.travel But.travel Traditional.travel Geos.travel Talk.travel Offer.travel Track.travel Ambassador.travel Allday.travel Everyday.travel Scottish.travel Topic.travel Cartes.travel Swing.travel South.travel Professional.travel Hotelrooms.travel Findme.travel Admin.travel Carte.travel Over.travel Queens.travel Alba.travel Portals.travel Woman.travel Getaround.travel Bigdiscounts.travel Academy.travel Central.travel Halle.travel Mountanguide.travel Fan.travel Whats.travel Extranet.travel Theuniverse.travel Latest.travel Bestrate.travel Podcast.travel Bestvacations.travel Orange.travel Winetours.travel Atlanta.travel Essential.travel Eservices.travel Selfies.travel Ohmyguide.travel Planning.travel Bikeguide.travel Flybuy.travel Hack.travel Branding.travel Girl.travel Tripper.travel Diving.travel Style.travel Oneticket.travel Toursonline.travel Lab.travel Technology.travel Tourguide.travel Amish.travel Easybookers.travel Flash.travel Rivercruises.travel Intensive.travel Buytickets.travel This.travel Bookingagent.travel Sunseekers.travel North.travel Crucero.travel Angel.travel Follow.travel Route66.travel Greatest.travel Prices.travel Alphabet.travel Eureka.travel Scanner.travel Flysmart.travel Better.travel Ninja.travel Rateview.travel Rest.travel Oneclick.travel Run.travel Luxuryworld.travel Scorpio.travel Unipass.travel Reise.travel Runway.travel Altura.travel Please.travel Cruiseplanner.travel Gotour.travel Oxygen.travel Realestate.travel Preview.travel Trends.travel Bitcoins.travel Easyways.travel Everywhere.travel Mba.travel Aloha.travel Sunways.travel Autumn.travel Schoolies.travel Amazonia.travel Liverpool.travel Visible.travel Roadtrip.travel Agora.travel Here.travel Routeone.travel Gayfriendly.travel Ethical.travel Channel.travel Yoga.travel Away.travel Inair.travel Exchange.travel Penn.travel Swinger.travel Can.travel Mundo.travel Lucky.travel Insipira.travel Myagent.travel Iwant.travel Midtown.travel Buys.travel Race.travel Holidayrentals.travel Linked.travel Properties.travel Tophotels.travel Playas.travel Onemore.travel Daydream.travel Mind.travel Citytours.travel Hype.travel Finance.travel Beer.travel Calendar.travel Foros.travel English.travel Ideal.travel Races.travel Gate.travel Friday.travel Privacy.travel Subway.travel Honey.travel Bookingexpert.travel Dreamers.travel Arabian.travel Agenzia.travel Icon.travel Saving.travel Bloggers.travel Red.travel Islas.travel Nudism.travel Virtualreal.travel Suma.travel Platinium.travel Affinity.travel Spiritual.travel Sunday.travel Ruta.travel Ebooking.travel Real-estate.travel Theatres.travel Drivers.travel Take.travel Weddingplanner.travel Startups.travel Advanced.travel Mybooking.travel Worldluxury.travel Selva.travel Automobile.travel Going.travel Air-tickets.travel Traveldeals.travel Galactic.travel Stella.travel Skyscraper.travel Side.travel Coco.travel Mission.travel 4seasons.travel Organic.travel Allways.travel Flyers.travel Traffic.travel Class.travel Avantgarde.travel Pax.travel Businesstravel.travel Touristica.travel Adn.travel Olympics.travel Responsible.travel Bookroms.travel Trail.travel Liveme.travel Saveon.travel Feria.travel Olympic.travel Ticketservice.travel Splendid.travel Tea.travel Advertise.travel Expertise.travel Beyond.travel Aladin.travel Connection.travel Nautics.travel Vips.travel Savings.travel Xtreme.travel Sand.travel Showme.travel Surfer.travel Eastern.travel Expo.travel Grouppayment.travel Delux.travel Present.travel Expenses.travel Saint-petersburg.travel Jetsky.travel Dominican.travel Onthe.travel Office.travel Arab.travel Page.travel Assistants.travel Republic.travel Planes.travel Road.travel Names.travel Singular.travel Miss.travel B2c.travel Allinone.travel Windsurf.travel Rare.travel Domains.travel Soleil.travel Priority.travel Card.travel Minimal.travel Fly2.travel Come.travel Snowboard.travel Traveltourism.travel H2o.travel Enjoyholidays.travel Delphin.travel Native.travel Placesto.travel Lobby.travel Aviator.travel Spaclub.travel Cheapflight.travel Perfect.travel Indies.travel Pictures.travel Booktrips.travel Regular.travel Checktrip.travel Luanda.travel Research.travel Suntours.travel Riders.travel Giro.travel Stars.travel Shenzhen.travel Money.travel Yachting.travel Totravel.travel Meteo.travel Mountainbike.travel Cheapfares.travel Weddings.travel Jason.travel Romantic.travel Tax.travel Wishlist.travel Kick.travel Solar.travel Rate.travel Pages.travel Butterfly.travel Veneto.travel Passion.travel Sportours.travel Soul.travel Languages.travel Planmytrip.travel Tahiti.travel Roads.travel Daily.travel Want.travel Aerolineas.travel Round.travel Optimus.travel Cashback.travel Groups.travel Airway.travel Maritime.travel Runners.travel Blueberry.travel Surveys.travel Theworld.travel Funny.travel Bestchoice.travel Chic.travel Aqua.travel Freelance.travel Mom.travel Regional.travel Millionaire.travel Visitamexico.travel Houseboats.travel Olympicgames.travel Cameras.travel Bikini.travel Maps.travel Cheapapartments.travel Hotelreviews.travel Portable.travel Runner.travel Living.travel Talkabout.travel Cruisers.travel Dessert.travel British.travel Scuba.travel Trends.travel San-francisco.travel Awaynow.travel Trade.travel Justgo.travel Seasons.travel Mayas.travel Etourism.travel Extreme.travel Movie.travel Thebest.travel

BerryWhale.travel: “.Travel is increasing the level of organic traffic coming from Internet search engines”

BerryWhale.travel: “.Travel is increasing the level of organic traffic coming from Internet search engines”

We are a tourism marketing agency specialized in the implementation of technological processes,  marketing, communication and PR for the tourism industry in Latin America. We are known as a team with passion and commitment. Honesty, loyalty and humbleness are aspects that identify each and every member of our team. Qualities like those are what makes Berry Whale stand out from the rest. 

berrywhale

(Extended Interview)

What does Berry Whale do?

Basically, we are a marketing, communication, public relations and technological development agency specialized in the tourism sector in Latin America.

What is your main identity? And your values?

We could say that what characterizes us is an absolute understanding of each of the sub-sectors of the tourism industry in terms that have over time accumulated significant experience. We believe in passionate commitment, integration and diversity, and consider travel as an essential part to the enrichment of the life of all human beings.

Let’s talk about the products or services that are most in demand.

The development of technology platforms for the Internet (websites, microsites, landing pages) accessible from desktops and mobile devices and also the conceptualization, design and development of mobile applications. In a different line, the development of creative thinking, advertising design and planning and hiring advertising agencies for the marketing campaigns of tourism brands are other examples of the lines of services most in demand.

You are today the leading tourism marketing agency in Latin America. How have you obtained this leadership? How do you complete the job in three different venues?

We believe in treating each project as if it were the first and only opportunity we have to make it excellent. The rest is to try to understand what the upcoming trends are, correctly interpret the points where the products and services of our customers connect with their target audiences, select a work force that is prepared and with the ability to learn easily. We would end it by adding that consistency and determination are key attitudes as well. In each location we have specialized teams in different areas of knowledge and although there is an operational independence we always try to combine skills and the experience of the work forces.

What trends and developments are impacting the tourism industry today?

There are several trends currently impacting the tourism industry today, I can list some of them below. We are noticing a change in trend in relation to travelers preferring to use the dot-com websites of tourism providers (hotels, airlines, car rental, tours, etc.) to an OTA for online reservations. Young people are experimenting with new formats for their holidays, for example we see a growing demand for cruises among “millennials”. The tendency to enjoy holidays with friends or family for short periods or stays in destinations that are close to where the travellers live is surprising, this happens in almost all parts of the world.

Travelers with a high purchasing power are increasingly willing to plan their own trips, hire their own providers and choose options based on information from websites with reviews and online comments. Finally, without a doubt the great phenomena to observe will be the performance of collaborative economy systems in tourism and how the concept of video streaming in real time and augmented reality are applied to the marketing of travel experiences.

What do customers appreciate? What do they need?

Our customers need a value plan with competitive prices, unique, intelligent and emotional creativity, on time delivery and verifiable results.

An adequate tourism promotion strategy requires having an attractive and effective website as it is the first medium tourists use to search for information. How does your website differentiate itself?

In principle, it is necessary to present a web platform that can be seen and you can navigate on any type of device. Under this principle the next important step is to establish what the key information a potential customer wants to know is and in a way, showing well organized and prioritized content contributes to a user experience that can change into a business opportunity for the agency. The findability factor from the various internet search engines for a company like ours is essential, therefore, we made a major effort to “write” on the site the main combinations of keywords that a potential customer uses to obtain the services of a tourism marketing agency.

Based on your background and experience, what conditions must an official website fulfill to have a good quality index and be a guarantee for success? How do you improve and optimize online promotion?

The website of a destination is the leading digital asset of the tourism brand and on the other hand we know that today much of the content in each of the stages of the travel cycle rests on a mobile device. Given that reality, it is essential to know the tourist and understand what their interests are to be able to offer an immersive and unique experience in the destination for each person by automating the processes of communication and digital marketing before, during and after the visit on the official website for tourism promotion.

Other elements to consider are:

Translate the site in native mode to as many languages as possible.
Present the local culture and customs at the center of the stage.
Show the quality and warmth of the human factor in the destination travel experience.
Demonstrate safety, comfort and quality in the means of transportation available at the destination.

We, at Berry Whale, have some rules when designing an internet platform for a tourist destination:

1. To minimize and reduce the graphical elements in the design interface.
2. Content that tends to educate and raise awareness.
3. Efforts to provide confidence and closeness to the visitor.
4. Development of creative thinking aimed at differentiate the destination from the other existing competitive options on the market.
5. Organize information and knowledge of the destination by interest groups of tourists.
6. Minimize to 0 the chances of failure in navigation on the platform from any device.
7. Understand the processes involved in the travel cycle and display useful information and resources based on the context of the potential traveler’s decision-making.
8. Invest in servers and content distribution networks on the internet so that loading times and publication of the contents of the portal are ultrafast.
9. Entice with an authentic and original story.
10. Design a unique site from the visual aspect.

How and when did you find out about .travel and began to work with us? What has been the development?

We learned about this type of domain a while ago. However, the redesign of our identity motivated us to think that the berrywhale.travel domain could become the main domain of our organization.

Choosing the right domain/brand on the internet is the first step to success online. What are the main advantages .travel domains offer currently running websites?

I think this .travel domain allows tourism businesses to generate a stronger bond and differentiation within the industry as it makes it easier for the user to identify the brand as part of the travel and tourism segment on the internet.

How has .travel helped to position your page as a solid tool to deliver a message or present a product to your audience?

The domain berrywhale.travel is increasing the level of organic traffic coming from Internet search engines.

14695365_10211486554665145_5111335754701920000_n

                                                                                                                                                                                                                           (Team Photo)

Now .travel is open to everyone. Haven’t got your Member Number ( UIN ) yet? Obtain it: http://www.travel.travel/obtain-uin/

Who can register a .travel domain?

A .travel domain name is available to everyone who provides or plan to provide services, products or content in or to the travel industry. New travel startups are welcome, and that includes every new travel content provider.

A UIN may be obtained immediately at travel.travel/obtain-uin/. For no charge, you can get an approved Member Number immediately that will allow you to register your .travel domain names with any of our 45 registrars.

Leave a Reply