This week’s featured New Face in .travel article highlights www.Utah.travel.
Discover a “Life Elevated” experience in Utah, www.Utah.travel
Take your vacation to new heights in Utah. Five national parks, more than 40 state parks, and 13 ski and summer resorts offer a combination of outdoor adventures including downhill skiing, hiking, biking, water sports, wildlife excursions, and off-highway adventures. Utah’s “Life Elevated” experience blends the beauty and excitement of the mountains and desert into breathtaking views for travelers to enjoy.
The Utah Office of Tourism adopted www.Utah.travel as part of its new “Life Elevated” brand, right after the launch of the .travel domain. “Utah was one of the first states to use the .travel domain as its main call to action in advertising and marketing materials,” stated Tracie Cayford, Deputy Director for Communications, Operations, and Fulfillment, “It has provided the Utah Office of Tourism with a way to measure Web visits and determine the state’s ‘Life Elevated’ advertising effectiveness.”
To get a glimpse of what Utah has to offer, please view its most recent Summer 2008 “Life Elevated” advertisement currently running on national television. Click here…
In addition, .travel announced the launch of its Facebook page this week. .travel hopes to connect all associated with .travel in one place, where all can find daily updates, newsletters, press releases, and video of .travel speeches and .travel users.
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