Discover.Travel launched their business with #dotTravel, a great branding opportunity

As a completely web-based South and Central American luxury travel company, Intelligent Leisure Solutions and the Discover Travel Group have chosen to innovatively reach clients all over the world at a fraction of the cost with their .travel portals: www.Discover.travel, www.DiscoverCentralAmerica.travel, and www.DiscoverSouthAmerica.travel. Started by three corporate executives, the founders of Intelligent Leisure Solutions and the Discover Travel Group combined their business savvy to provide unique cultural and leisure learning experiences through travels organized by their own travel business. With a well-targeted demographic of the discerning traveler, Intelligent Leisure Solutions and the Discover Travel Group provide authentic discoveries of South and Central America to places such as Peru, Brazil, Costa Rica, Argentina, the Galapagos, and more.

In creating the new business, the three partners implemented a unique strategy to go against the grain and use no traditional marketing materials such as trade show participation or print advertising. Instead they launched their business with three .travel portals. With these portals, the company used and continues to use strictly web marketing. With web marketing as its platform, Intelligent Leisure Solutions and the Discover Travel Group adopted .travel because it provided a higher level of validity as a travel business on the Internet as well as a great branding opportunity.

Discover.travel, DiscoverCentralAmerica.travel, and DiscoverSouthAmerica.travel have applied innovative touches to their business not only with marketing, but also by using geotourism on the product side by providing local services to their clients. They offer luxury custom-made trips to pre-selected destinations, accommodations, packages and tours to travelers seeking differentiated travel experiences. All products presented to clients have been visited and pre-selected by the Intelligent Leisure Solution team. Inspection of the quality of the product or service including the charm, design, and authentic Latin American experience provided to the client is all taken into account. As another distinguishable factor in their services, Discover.travel, DiscoverCentralAmerica.travel, and DiscoverSouthAmerica.travel offer primarily boutique hotels, resorts, lodges, and pousadas (South American style small inns and bed and breakfasts).

“We have created a low cost business model where any provider of luxury tourism products can offer its services in an inexpensive way to a worldwide market,” stated Managing Partner of Intelligent Leisure Solutions and the Discover Travel Group, Robert Phillips, “As travelers ourselves, we wanted to offer local knowledge and a leisure learning experience of Latin America.”

Recently, Intelligent Leisure Solutions and the Discover Travel Group have been awarded the Ulysses Prize from the UNWTO (United Nations World Tourism Organization) for innovation in tourism enterprises. Intelligent Leisure Solutions and the Discover Travel Group were selected by an esteemed committee, including the Secretary-General of the UNWTO, because of their low cost business model that has and continues to improve and establish the image of luxury travel products in Latin America while encouraging local development of high quality sustainable tourism in that region.