Egypt.travel awarded as one of the best stands at FITUR 2017
The International Tourism Fair, FITUR 2017 again distinguished the most notable participants through its competition for the best stands. One of the awards was won by the Egyptian Tourism Office, which uses the .travel domain for its official site egypt.travel.
The stands were evaluated according to the criteria of Professionalism (suitability of the stand to the marketing needs of each product); Communication / Promotion (stand identification with image and product) and Design (evaluation of the degree of originality and innovation).
Egypt wanted to show in this latest edition of FITUR that it is fighting to revive its tourism industry. The Egyptian Tourism Minister, Mohamed Yehia Rashed, explained that the Government has invested in security and has created a financial fund to recover the tourism sector.