13th June 2017 | Barbican Centre, London
Meet with the Barbican, Kuoni, VisitBritain and other digital buyers at this year’s Showcase Digital
ETOA, the European Tourism Association, is a leading trade association of over 850 travel industry members. We have worked with .travel since its inception, and are proud to help our members choose the right .travel domain name for them. We ourselves have several .travel sites for our flagship events. Using these sites helps showcase our industry, and we plan to have more in the future.
Technology and its ever-evolving usage has transformed the visitor economy in recent years. It has altered the way travellers research, book and enjoy their experiences, as well as how travel businesses talk to each other and partnerships are made.
The consumer purchase cycle for travel products has changed. A short chat with a travel agent has been replaced by a content-rich research phase, carried out across multiple devices. We trust our own networks the most, and integrated review technologies and unfettered access to targeted social media platforms have made access to these options easier than ever. Today’s travellers want to share their experiences during and after their trip; there has never been a better time to be an Instagrammable destination or attraction.
The ability to be seen is not always a good thing for some destinations, though. There is now such a problem as too many visitors, and we are starting to see a backlash from cities such as Venice and Barcelona, who are struggling to support increased visitor numbers to some of their once lesser-known corners.
For businesses trying to keep up, personalisation is the name of the game. Increased access to large amounts of consumer data are making it easier to tailor-make content to the individual, and consumers increasingly expect to see this.
As part of London Technology Week 2017, ETOA will showcase the role of technology at the heart of the travel sector at a conference and business networking event taking place at the Barbican in London on Tuesday 13th June. Our flagship digital event brings together buyers and sellers of travel technology via conference sessions, one-on-one appointments and networking breaks.
This year’s Showcase.travel Digital will focus on the ‘Digital City Visitor’ – themed sessions will cover case studies of the nexus between the 21st century traveller, tourism operators and technology providers. The conference programme will be accompanied by a speed networking-style workshop between technology product and service providers and potential new clients from across the tourism industry.
Tour Operators, destinations, attractions and hotels will be represented at the event from brands including Lastminute.com, Madrid Destino, VisitBritain and Kuoni Global Travel Services. Technology providers already signed-up include Amadeus, Open Destinations, Melt Content and TrekkSoft.
Of the 2016 edition Charlotte Poetzel, Deputy Director of S-E-T Studienreisen said: ‘It’s been a great chance to get to know so many suppliers in only one day without any effort of organizing meetings! The keynote session was an inspiration for further work and the development of our company.’