Intelligent Leisure Solutions and the Discover Travel Group are Innovating Tourism with Three .travel Portals:
As a completely web-based South and Central American luxury travel company, Intelligent Leisure Solutions and the Discover Travel Group have chosen to innovatively reach clients all over the world at a fraction of the cost with their .travel portals: www.Discover.travel, www.DiscoverCentralAmerica.travel, and www.DiscoverSouthAmerica.travel. Started by three corporate executives, the founders of Intelligent Leisure Solutions and the Discover Travel Group combined their business savvy to provide unique cultural and leisure learning experiences through travels organized by their own travel business. With a well-targeted demographic of the discerning traveler, Intelligent Leisure Solutions and the Discover Travel Group provide authentic discoveries of South and Central America to places such as Peru, Brazil, Costa Rica, Argentina, the Galapagos, and more.
In creating the new business, the three partners implemented a unique strategy to go against the grain and use no traditional marketing materials such as trade show participation or print advertising. Instead they launched their business with three .travel portals. With these portals, the company used and continues to use strictly web marketing. At that time, over three years ago, this decision was out of the box, but it has become quite successful. In fact, it has cost close to 90% less than marketing the old fashioned way. With web marketing as its platform, Intelligent Leisure Solutions and the Discover Travel Group adopted .travel because it provided a higher level of validity as a travel business on the Internet as well as a great branding opportunity.