Vivere delves into the hearts and minds of travellers, using innovative interest- and emotion-based search criteria to yield the perfect destination match
dot Travel Domains: What does your company do?
Matteo De Santis: We are a destination discovery platform, and we are very close to the release of the second version of our platform. We are revolutionising the way travellers look/search and discover holiday destinations. We are creating a database of high quality contents (original text, high quality photos and videos) related to the most important travel destinations of the world and we developed an algorithm to interrogate our database in a smart way thanks to the support of IBM Watson Artificial intelligent. The destinations suggested by our platform are in line with the interests and the type of travellers that made the query.
dot Travel: What is the target audience?
M. De Santis: We are focusing on users with high travelling intent which are in the inspiration and research phase of their process of holiday planning. In terms of market UK, USA and Germany, Switzerland, Italy and Greece are our primary markets.
dot Travel: What is the business model?
M. De Santis: We have a mix of Affiliation, subscription and advertising.
dot Travel: What is your main identity? What are the services most demanded by your customers?
M. De Santis: We are still at the very early stage of our venture, but from the first data we are getting from the users they love the quality of the content we publish, this is something unique. nobody in the industry is investing in the same way for the creation of high quality, professional content.
dot Travel: Why choose vivere.travel?
M. De Santis: We have a unique solution that really help travellers to find the destination that matches users’ interests.
dot Travel: How and when you met .travel and decided to work with us? What has been your evolution?
M. De Santis: I’m not sure, but I think it was among the first domain extensions we looked for.
dot Travel: Companies and businesses have realized the importance of inclusion in the digital world to maintain competitiveness. How has .travel helped you to achieve and maintain this competitiveness?
M. De Santis: It’s still early but so far helped to characterise our business to the eyes of users.
dot Travel: How .travel has helped your page as a solid tool to locate your message or product to your audience?
M. De Santis: The intrinsic value of the .travel first level domain gives us a strong recognition in the market for our new users and against our competitors.
dot Travel: What would remain of your experience using .travel ?
M. De Santis: I hope a strong domain for the future, with even more trust and reliability in the market.
dot Travel: How do you see vivere.travel in next future?
M. De Santis: I see it as a growing company with a leadership position in the travel industry.
dot Travel: Would you recommend .travel as a trusted site?
M. De Santis: Yes.