, your Local Connection

WHL is an on-line booking network with a difference. It’s a global franchise with a focus on travel to destinations in the developing world and “off the beaten track”. The company originated from a project of the IFC (part of the World Bank Group), piloting this new model in the Mekong region in Asia. Unlike other global booking sites, each destination site is owned and operated by locals. As a client, you deal directly with local people; better yet the people you book with will be there when you get to your destination.

whl is a wholly owned business unit of the WHL Group ( Limited …also known simply as WHL). The WHL Group is a private company incorporated in Hong Kong and is owned and operated by a team from Australia, Brazil, Hong Kong, South Africa, Lebanon, the USA, and Vietnam. The business is the original business of the WHL Group and started life as a development project in the Mekong region trying to find a way to get travel product from the developing world online and able to be transacted just as it is in the West. We ended up (after several false starts) with the membership model we have today.

With this model we have local partners in the destinations who do all the things best done locally (including working directly with the local accommodation providers and with travellers) and does all the things best done centrally (technology, web marketing etc.).

There are three elements in the logo:

The SPIRAL is known in nature and from the earliest human cultures. To it relates to journey, discovery, connection and finding home.

The HUMAN HAND represents human life and its unique power of communication, creativity and personal touch. For it conveys caring, interaction and experiencing.

The LEAF is a symbol of the natural environment, diverse but united across the planet, like We see it signifying our shared responsi­bility for peace, health and healing.


With WHL’s mission of extending travel possibilities around the world, the adoption of .travel was a natural fit. Unlike .com, the .travel domain speaks specifically to what WHL is about, with each WHL destination site providing a wealth of local travel information and booking possibilities.

“We decided to purchase the .travel name as part of a re-branding campaign to better identify us as a travel service provider,” .travel helps identify travel companies like WHL in the myriad of other companies out there.”

whl2WHL has been recognized as one of the Top Five Innovations in Travel by Time Magazine in 2007.


To become a part of the industry shift and learn more about how you can own your own .travel name(s), please visit For more information about WHL, please visit




Now .travel is open to everyone. Haven’t got your Member Number ( UIN ) yet? Obtain it:

Who can register a .travel domain?
A .travel domain name is available to everyone who provides or plan to provide services, products or content in or to the travel industry. New travel startups are welcome, and that includes every new travel content provider.

Please enter your name without diacritical marks (accents, umlauts etc), using the unmarked character.

Please tell us how you plan to use your .travel domain name. E.g. Restaurant website, blog, hotel booking, travel agency site.