About Tralliance

What is Tralliance’s Mission?

Tralliance’s mission is to manage and develop the .travel top-level domain, a segment of the Internet devoted to the travel industry. The .travel domain gives members of the travel industry improved visibility through two important avenues:

  1. .travel Authentication; only authenticated travel industry participants may hold a .travel domain name. This means that when consumers see a .travel domain name they will know that this is a bona fide travel entity which will give them greater confidence to conduct business online
  2. a vertical travel exclusive search engine and portal ( that is built specifically for travel. It aggregates consumer relevant travel information that is built around destinations, which is ultimately how consumers search for travel