What is Tralliance’s Mission?
Tralliance’s mission is to manage and develop the .travel top-level domain, a segment of the Internet devoted to the travel industry. The .travel domain gives members of the travel industry improved visibility through two important avenues:
- .travel Authentication; only authenticated travel industry participants may hold a .travel domain name. This means that when consumers see a .travel domain name they will know that this is a bona fide travel entity which will give them greater confidence to conduct business online
- a vertical travel exclusive search engine and portal (www.search.travel) that is built specifically for travel. It aggregates consumer relevant travel information that is built around destinations, which is ultimately how consumers search for travel