Celebrating two years of holding the .travel domain name, the Seychelles Tourism Board has said that its travel oriented portal has seen impressive online growth ever since adoption.

Launching in 2007 with the release of new tag line, “The Seychelles Islands… Another World”, the tourism board launched two sites simultaneously seychelles.travel and anotherworld.travel.

STB claims that both sites, which feature the .travel domain were an “immediate success”, and the spike of traffic has grown the site’s online presence ever since.

“As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” said Karen Confait, Seychelles Tourism Board E-Marketing Manager

“We wanted to move away from the millions of .com websites; establish ourselves as an authenticated, reputable travel website; and differentiate ourselves from our competitors. It also provided more visibility on search engines.”

.travel websites are authenticated travel websites and is a domain only available for the tourism industry to use.

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The Seychelles Tourism Board (STB) decided in 2007 to adopt and launch www.Seychelles.travel. “As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” said Karen Confait, e-marketing manager of the Seychelles Tourism Board. “We wanted to move away from the millions of ‘.com’ websites, establish ourselves as an authenticated, reputable travel website, and differentiate ourselves from our competitors. It also provided more visibility on search engines.”

The Seychelles Islands, an archipelago of 115 islands in the Western Indian Ocean, features fine beaches, national monuments, Creole architecture, golf, horse-riding, and guided nature tours of national reserves such as the legendary Valle de Mai, a UNESCO World Heritage site and marine parks. The STB’s new brand, The Seychelles Islands… Another World was launched about the same time as the Seychelles.travel website. As a supplement microsite, the STB uses www.anotherworld.travel,  which highlights the 11 20-second TV commercials showcasing the natural beauty and diversity of the islands. For more information, visit www.Seychelles.travel and www.anotherworld.travel.

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The Seychelles Islands, an otherworldly archipelago of 115 islands in the western Indian Ocean, is an island-hopper’s paradise. Famous for having some of the best, pristine beaches in the world, Seychelles invites one to walk along powder-soft sands and relax in the sublime, turquoise waters.

With such attractive options for travelers from near and far, the Seychelles Tourism Board (STB) decided in 2007 to adopt and launch www.Seychelles.travel. “As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” stated Karen Confait, e-marketing manager of the Seychelles Tourism Board. “We wanted to move away from the millions of .com websites; establish ourselves as an authenticated, reputable travel website; and differentiate ourselves from our competitors. It also provided more visibility on search engines.”

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